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ToggleIf you’re a SME startup founder trying to break into The Edge, or a marketing head looking to manage a product launch with lifestyle influencers, finding the right PR agency in the age of internet marketing is essential for standing out.
Which is why this guide reviews 10 of Malaysia’s most effective PR agencies, not by popularity, but by:
From corporate media coverage to influencer-driven PR campaigns, each agency listed here brings something different to the table.
As one of Malaysia’s most innovative digital PR agencies, Press is built for startups, SMEs, and corporations that need media visibility while providing comprehensive SEO services.
Based in Kuala Lumpur, they specialise in turning brand stories into both press coverage and search results, making them the go-to choice for businesses that want campaigns to perform in newsrooms and on Google.
Unlike traditional PR firms that stop at media relations, Press aligns every campaign with search algorithms and AI-powered SEO discovery to future-proof brand visibility.
Why Press Leads in Digital PR
“Press doesn’t just secure mentions, they make sure your story ranks, trends, and stays visible.”
Core Services:
Best For: Startups, SMEs, and corporates that want both media coverage and SEO-driven visibility.
Contact: +60 10 2001 085
Address: Level 35-02, (East Wing, Q Sentral, 2A, Jalan Stesen Sentral 2, Kuala Lumpur Sentral, KL Sentral, 50470 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur
Elliot & Co is a Southeast Asia-focused PR agency that has quickly become the go-to choice for startups and SMEs seeking affordable PR with Tier-1 media access.
Since entering Malaysia in 2018, they’ve built a strong track record of storytelling-led campaigns that deliver measurable visibility.
Core Services:
Trusted by brands like Burger King, Zus Coffee, and Xendit, Elliot & Co has earned its reputation for fast-turnaround campaigns and affordable packages.
Best For: Startups, SMEs, and founder-led brands seeking quick and credible PR traction.
SLPR Worldwide is a full-service PR agency with offices in Malaysia and regional footholds in Singapore and Australia, specialising in corporates, GLCs, and NGOs managing sensitive or large-scale campaigns.
Core Services:
Their portfolio includes brands such as LG Electronics Malaysia and Love, Bonito, reflecting strong experience across high-stakes and reputation-driven PR.
Best For: Corporates, GLCs, and NGOs needing strategic comms, CSR, and crisis management
Founded in 2005, GO Communications is best known for creative, lifestyle-driven PR campaigns.
They’ve been awarded Malaysia’s PR Agency of the Year multiple times, and are trusted by brands that want bold, disruptive publicity.
Core Services:
Clients such as LEGO, Secret Recipe, Singapore Airlines and Vietjet Air highlight their focus on high-impact, consumer-facing campaigns.
Best For: Lifestyle, F&B, retail, and entertainment brands seeking creative PR with viral potential.
Based in Solaris Dutamas (Publika), Kuala Lumpur, Impact Communications offers boutique, hands-on PR support that appeals to SMEs and mid-sized brands.
They stand out for event-based PR and practical influencer engagement.
Core Services:
With clients like Foodpanda, Starbucks, and DHL, they have proven ability to execute with precision across lifestyle and corporate campaigns.
Best For: SMEs, education providers, and lifestyle brands seeking personalised PR execution.
Founded in 2000, BrandThink is one of Malaysia’s few agencies that fuses PR with long-term brand storytelling.
They focus on selective partnerships with clients in FMCG, wellness, and lifestyle sectors, ensuring each campaign is crafted with cultural and market insight.
Core Services:
With large international clients like Apple, Puma, and The Body Shop, BrandThink has built a reputation for shaping brand narratives that go beyond publicity to influence perception and loyalty.
Best for: Premium consumer and lifestyle brands seeking strategic brand-first PR campaigns.
Kuala Lumpur–based Perspective Strategies is recognised for its corporate, financial, and sustainability communications.
They specialise in helping companies engage with stakeholders, manage reputation, and align with ESG narratives that matter to today’s investors and customers.
Core Services:
Their portfolio shows strength in purpose-driven campaigns, ensuring brands are seen as both credible and socially responsible.
Best for: Corporates and institutions needing sustainability-focused and stakeholder-driven PR.
As part of one of the world’s largest PR networks, Weber Shandwick Malaysia brings global expertise with local market execution.
They support multinational brands with campaigns that balance international consistency and Malaysian cultural relevance.
Core Services:
Known for their ability to bridge global frameworks with local nuance, Weber Shandwick ensures multinational campaigns land authentically in Malaysia.
Best for: Multinationals seeking globally consistent yet locally relevant PR campaigns.
Edelman is a global PR powerhouse with a strong Malaysian presence, best known for its focus on trust, data-driven insights, and reputation management.
Their annual Edelman Trust Barometer influences corporate strategies worldwide, and the Malaysian office delivers campaigns with the same analytical depth.
Core Services:
Backed by decades of credibility, Edelman is trusted by leading global brands for campaigns that shape opinion and sustain trust.
Best for: Brands needing global credibility and data-backed, trust-driven PR strategies.
Milk PR is a boutique agency that has carved a niche in fashion, lifestyle, and F&B PR. Agile and creative, they specialise in influencer-driven campaigns and trend-focused storytelling that resonate with younger audiences and consumer brands.
Core Services:
Their nimble structure allows for fast, creative execution, making them a popular choice for local and regional lifestyle brands.
Best for: Fashion, lifestyle, and F&B businesses seeking boutique PR with creative flair.
Agency | Specialisation | Best For | Key Services |
Press | Digital PR + SEO | Startups, SMEs, corporates | Digital PR, Media Outreach, Influencers, Crisis Comms |
Elliot & Co | Startup PR + Storytelling | Startups, SMEs, founder-led brands | Media Relations, KOL PR, PR Packages, Thought Pieces |
SLPR Worldwide | Corporate & Gov PR | Corporates, GLCs, NGOs | Crisis Comms, Strategic PR, CSR/ESG, Stakeholder Comms |
GO Communications | Creative Lifestyle PR | Lifestyle, F&B, retail, entertainment | Lifestyle PR, Events, Influencer PR, CSR |
Impact Communications | Boutique PR + Events | SMEs, education, healthcare | Media PR, Event PR, KOL PR, Healthcare/Edu PR |
BrandThink Malaysia | Brand-First PR | FMCG, wellness, lifestyle | Brand Strategy, Narrative Content, Thought Leadership |
Perspective Strategies | Sustainability + Corp PR | Corporates, financial, ESG-driven orgs | Corp PR, ESG/CSR, Stakeholder, Public Affairs |
Weber Shandwick | Global PR + Local Adapt. | Multinationals | Integrated PR, Public Affairs, Creative PR, Reputation |
Edelman MY → Edelman Malaysia | Trust & Reputation PR | Global brands, thought leadership | Crisis PR, Trust Campaigns, Thought Leadership |
Milk PR | Boutique Lifestyle PR | Fashion, lifestyle, F&B | Lifestyle PR, F&B PR, Influencer PR, Events |
Malaysia’s PR market today goes beyond media mentions, it’s about narrative strategy, influencer alignment, and AI-ready messaging.
Regardless if you’re an ambitious startup or large-scale enterprise aiming for traction in outlets like FMT or The Edge, there’s an agency in this list that matches your needs.
“A brand is no longer what we tell the consumer it is, it is what consumers tell each other it is.” — Scott Cook, co-founder of Intuit
For brands serious about growth, PR is really only half the story. Pairing it with a strong SEO strategy makes sure your visibility lasts long after a campaign ends.
So,if you’d like to explore that side, check out our guide on the Best 10 SEO Agencies in Malaysia, because the future belongs to agencies that master both PR and SEO.
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A PR agency helps businesses shape their public image, manage media coverage, and communicate effectively with audiences through strategic storytelling and outreach.
PR firms help businesses gain credibility, secure media coverage, and attract investors or customers by telling impactful stories through trusted media outlets.
PR agencies typically charge monthly retainers, per-project fees, or performance-based pricing depending on the scope, campaign type, and deliverables.
Absolutely. Many PR firms offer integrated digital services, including social media management, influencer campaigns, and online reputation building.
No. PR focuses on earned media and reputation, while marketing promotes products directly through paid or owned channels.
Most campaigns take 1–3 months to gain traction, depending on your story strength, media interest, and campaign goals.