Top 10 PR Agencies in Malaysia (And Who They’re Best For)

top 10 pr agency in malaysia

If you’re a SME startup founder trying to break into The Edge, or a marketing head looking to manage a product launch with lifestyle influencers, finding the right PR agency in the age of internet marketing is essential for standing out.

Which is why this guide reviews 10 of Malaysia’s most effective PR agencies, not by popularity, but by:

  • Their core specialisations
  • Their Unique Selling Proposition
  • Ideal clients 

From corporate media coverage to influencer-driven PR campaigns, each agency listed here brings something different to the table. 

1. Press

As one of Malaysia’s most innovative digital PR agencies, Press is built for startups, SMEs, and corporations that need media visibility while providing comprehensive SEO services.

Based in Kuala Lumpur, they specialise in turning brand stories into both press coverage and search results, making them the go-to choice for businesses that want campaigns to perform in newsrooms and on Google.

 Unlike traditional PR firms that stop at media relations, Press aligns every campaign with search algorithms and AI-powered SEO discovery to future-proof brand visibility.

Why Press Leads in Digital PR

  • SEO + PR Integration: Campaigns engineered for media pick-up and search visibility.
  • Fast & Measurable: Quick-turnaround campaigns with transparent ROI tracking.
  • Local + Regional Reach: Trusted by Malaysian publishers, influencers, and SEA media networks.
  • Crisis Expertise: Reputation management and sensitive communications strategies.
  • Human + Tech Collaboration: Veteran PR specialists enhanced with analytics + SEO frameworks.

“Press doesn’t just secure mentions, they make sure your story ranks, trends, and stays visible.”

Core Services: 

  • Media Relations: Press release creation, pitching, and journalist outreach.
  • Digital PR & SEO: Campaigns designed to appear in Google snippets, AI Overviews, and media.
  • Influencer & KOL Campaigns: Social amplification through credible voices.
  • Crisis Communications: Reputation management, rapid-response messaging, and media training.
  • Content Strategy: Branded articles, blogs, and multimedia storytelling aligned with EEAT.

Best For: Startups, SMEs, and corporates that want both media coverage and SEO-driven visibility.

Contact: +60 10 2001 085

Address: Level 35-02, (East Wing, Q Sentral, 2A, Jalan Stesen Sentral 2, Kuala Lumpur Sentral, KL Sentral, 50470 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur

2. Elliot & Co

Elliot & Co is a Southeast Asia-focused PR agency that has quickly become the go-to choice for startups and SMEs seeking affordable PR with Tier-1 media access

Since entering Malaysia in 2018, they’ve built a strong track record of storytelling-led campaigns that deliver measurable visibility.

Core Services:

  • Media Relations: Custom story pitches to national and business outlets.
  • KOL & Influencer Campaigns: Nano to mid-tier partnerships for credibility.
  • Startup PR Packages: Fixed-scope retainers designed for growth-stage brands.
  • Thought Leadership: Profiles, bylines, and commentary for founder positioning.

Trusted by brands like Burger King, Zus Coffee, and Xendit, Elliot & Co has earned its reputation for fast-turnaround campaigns and affordable packages.

Best For: Startups, SMEs, and founder-led brands seeking quick and credible PR traction.

3. SLPR Worldwide

SLPR Worldwide is a full-service PR agency with offices in Malaysia and regional footholds in Singapore and Australia, specialising in corporates, GLCs, and NGOs managing sensitive or large-scale campaigns. 

Core Services:

  • Crisis Communication & Reputation Management
  • Corporate & Strategic Communications
  • CSR and ESG PR Campaigns
  • Digital Content & Stakeholder Messaging

Their portfolio includes brands such as LG Electronics Malaysia and Love, Bonito, reflecting strong experience across high-stakes and reputation-driven PR.

Best For: Corporates, GLCs, and NGOs needing strategic comms, CSR, and crisis management

4. GO Communications

Founded in 2005, GO Communications is best known for creative, lifestyle-driven PR campaigns

They’ve been awarded Malaysia’s PR Agency of the Year multiple times, and are trusted by brands that want bold, disruptive publicity.

Core Services:

  • Lifestyle & Consumer PR
  • Event PR & Brand Activations
  • Influencer & Media Relations
  • CSR & Cause Marketing

Clients such as LEGO, Secret Recipe, Singapore Airlines and Vietjet Air highlight their focus on high-impact, consumer-facing campaigns. 

Best For: Lifestyle, F&B, retail, and entertainment brands seeking creative PR with viral potential.

5. Impact Communications

Based in Solaris Dutamas (Publika), Kuala Lumpur, Impact Communications offers boutique, hands-on PR support that appeals to SMEs and mid-sized brands.

They stand out for event-based PR and practical influencer engagement.

Core Services:

  • Strategic Media Relations
  • Event PR & Launch Management
  • Influencer & KOL Engagement
  • Healthcare & Education PR

With clients like Foodpanda, Starbucks, and DHL, they have proven ability to execute with precision across lifestyle and corporate campaigns.

Best For: SMEs, education providers, and lifestyle brands seeking personalised PR execution.

6. BrandThink Malaysia

Founded in 2000, BrandThink is one of Malaysia’s few agencies that fuses PR with long-term brand storytelling

They focus on selective partnerships with clients in FMCG, wellness, and lifestyle sectors, ensuring each campaign is crafted with cultural and market insight.

Core Services:

  • Brand Communications Strategy
  • Thought Leadership & Media Positioning
  • Narrative-Driven Content Development
  • Integrated PR + Branding Campaigns

With large international clients like Apple, Puma, and The Body Shop, BrandThink has built a reputation for shaping brand narratives that go beyond publicity to influence perception and loyalty.

Best for: Premium consumer and lifestyle brands seeking strategic brand-first PR campaigns.

7. Perspective Strategies

Kuala Lumpur–based Perspective Strategies is recognised for its corporate, financial, and sustainability communications

They specialise in helping companies engage with stakeholders, manage reputation, and align with ESG narratives that matter to today’s investors and customers.

Core Services:

  • Corporate & Financial PR
  • ESG & Sustainability Storytelling
  • Stakeholder Engagement
  • Public Affairs & Government Relations

Their portfolio shows strength in purpose-driven campaigns, ensuring brands are seen as both credible and socially responsible.

Best for: Corporates and institutions needing sustainability-focused and stakeholder-driven PR.

8. Weber Shandwick Malaysia

As part of one of the world’s largest PR networks, Weber Shandwick Malaysia brings global expertise with local market execution

They support multinational brands with campaigns that balance international consistency and Malaysian cultural relevance.

Core Services:

  • Integrated PR & Digital Campaigns
  • Public Affairs & Corporate Communications
  • Creative Content & Media Outreach
  • Reputation Management

Known for their ability to bridge global frameworks with local nuance, Weber Shandwick ensures multinational campaigns land authentically in Malaysia.

Best for: Multinationals seeking globally consistent yet locally relevant PR campaigns.

9. Edelman Malaysia

Edelman is a global PR powerhouse with a strong Malaysian presence, best known for its focus on trust, data-driven insights, and reputation management

Their annual Edelman Trust Barometer influences corporate strategies worldwide, and the Malaysian office delivers campaigns with the same analytical depth.

Core Services:

  • Corporate Reputation & Crisis PR
  • Trust-Building Campaigns
  • Thought Leadership Content
  • Global Campaign Execution

Backed by decades of credibility, Edelman is trusted by leading global brands for campaigns that shape opinion and sustain trust.

Best for: Brands needing global credibility and data-backed, trust-driven PR strategies.

10. Milk PR

Milk PR is a boutique agency that has carved a niche in fashion, lifestyle, and F&B PR. Agile and creative, they specialise in influencer-driven campaigns and trend-focused storytelling that resonate with younger audiences and consumer brands.

Core Services:

  • Lifestyle Media Relations
  • Fashion & F&B Campaigns
  • Influencer & Blogger Engagement
  • Event PR

Their nimble structure allows for fast, creative execution, making them a popular choice for local and regional lifestyle brands.

Best for: Fashion, lifestyle, and F&B businesses seeking boutique PR with creative flair.

Comparison Table: Malaysia’s Top 10 PR Agencies (2025)

Agency

Specialisation

Best For

Key Services

Press

Digital PR + SEO

Startups, SMEs, corporates

Digital PR, Media Outreach, Influencers, Crisis Comms

Elliot & Co

Startup PR + Storytelling

Startups, SMEs, founder-led brands

Media Relations, KOL PR, PR Packages, Thought Pieces

SLPR Worldwide

Corporate & Gov PR

Corporates, GLCs, NGOs

Crisis Comms, Strategic PR, CSR/ESG, Stakeholder Comms

GO Communications

Creative Lifestyle PR

Lifestyle, F&B, retail, entertainment

Lifestyle PR, Events, Influencer PR, CSR

Impact Communications

Boutique PR + Events

SMEs, education, healthcare

Media PR, Event PR, KOL PR, Healthcare/Edu PR

BrandThink Malaysia

Brand-First PR

FMCG, wellness, lifestyle

Brand Strategy, Narrative Content, Thought Leadership

Perspective Strategies

Sustainability + Corp PR

Corporates, financial, ESG-driven orgs

Corp PR, ESG/CSR, Stakeholder, Public Affairs

Weber Shandwick

Global PR + Local Adapt.

Multinationals

Integrated PR, Public Affairs, Creative PR, Reputation

Edelman MYEdelman Malaysia

Trust & Reputation PR

Global brands, thought leadership

Crisis PR, Trust Campaigns, Thought Leadership

Milk PR

Boutique Lifestyle PR

Fashion, lifestyle, F&B

Lifestyle PR, F&B PR, Influencer PR, Events

Conclusion: Which PR Agency Is Right for You?

Malaysia’s PR market today goes beyond media mentions, it’s about narrative strategy, influencer alignment, and AI-ready messaging. 

Regardless if you’re an ambitious startup or large-scale enterprise aiming for traction in outlets like FMT or The Edge, there’s an agency in this list that matches your needs.

“A brand is no longer what we tell the consumer it is, it is what consumers tell each other it is.” — Scott Cook, co-founder of Intuit

For brands serious about growth, PR is really only half the story. Pairing it with a strong SEO strategy makes sure your visibility lasts long after a campaign ends. 

So,if you’d like to explore that side, check out our guide on the Best 10 SEO Agencies in Malaysia, because the future belongs to agencies that master both PR and SEO.

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Frequently Asked Questions About Top 10 PR Agencies in Malaysia

1What does a PR agency do?

A PR agency helps businesses shape their public image, manage media coverage, and communicate effectively with audiences through strategic storytelling and outreach.

2Why Should Businesses Hire A PR Firm?

PR firms help businesses gain credibility, secure media coverage, and attract investors or customers by telling impactful stories through trusted media outlets.

3How do PR Agencies Charge Clients?

PR agencies typically charge monthly retainers, per-project fees, or performance-based pricing depending on the scope, campaign type, and deliverables.

4Do PR Services Include Social Media Management?

Absolutely. Many PR firms offer integrated digital services, including social media management, influencer campaigns, and online reputation building.

5Are PR And Marketing The Same Thing?

No. PR focuses on earned media and reputation, while marketing promotes products directly through paid or owned channels.

6How Long Does It Take To See PR Results?

Most campaigns take 1–3 months to gain traction, depending on your story strength, media interest, and campaign goals.